How MNCs Are Redefining CSR Today
Once upon a time, Corporate Social Responsibility (CSR) was a line item on a company's checklist—do something charitable, file the report, move on. But that’s changing fast. In today’s world, especially post-pandemic and amid climate concerns, CSR has become something deeper. For many multinational corporations (MNCs), it’s no longer just about doing good—it’s about doing right, and doing it consistently. We’re living in an era where stakeholders, not just shareholders, are asking tough questions. Employees, customers, and even the communities companies serve now expect more than token gestures. They want honesty, long-term commitment, and visible change. That’s what’s reshaping how MNCs approach CSR today. From Checkbox to Commitment A few years ago, many CSR campaigns by large corporations looked nice on paper, maybe even made it into a few glossy brochures. But there was often a gap between the story told and the ground reality. Today, that kind of disconnect just doesn’...