Fonts and Colours That Speak: Crafting Reports People Actually Read
Let’s face it — most people don’t enjoy flipping through reports. Whether it’s a yearly summary, a sustainability update, or an investor deck, readers often skim or skip entirely. But one thing that makes them stop — even if for a moment — is the way it looks . That’s where the smart use of fonts and colour combinations comes in. They’re not just decorative elements. They shape how your audience experiences the content, even before they read a word. If done right, they make your report feel clear, familiar, and easy to follow. Done wrong, and they quietly nudge readers away. Let’s break down why these two elements matter and how you can use them to your advantage. What Fonts Say Without Saying a Word Fonts carry personality. Some are formal, others relaxed. Some whisper confidence, while others shout for attention. Choosing the right one isn’t about what’s trendy — it’s about what fits the story you’re telling. For instance, older-style serif fonts like Garamond or Bask...